It is really important, and now the retailers also believe the same as they comprehend the benefits of the same. Location-based marketing services, when used in retail app development, gives better and quicker results. This has resulted in the growth of iBeacon technology.
It is a piece of hardware that is truly ruling the retail industry. Along with that, it is exaggerating the user experience by understanding the buying behavior of the customer. The technology has taken the retail marketing paradigm to a different level. By incorporating special promotional messages and alerts for consumers and offering big data analytics for enterprises.
With Seppo Technologies beacons and platform, this proximity targeting is not restricted to a brand app, but also retail marketers can broadcast location-targeted promotions and deals without an app.
Here are some advantages Seppo, a mobile app development company in India, is providing through the Beacons platform:
Beacon technology is an efficacious way to create a cohesive online and in-store experience. By tracking a customer’s in-store movement, you can deliver targeted information and discounts depending on which products viewed by the customer. This can also lead to higher conversion rates. Macy’s has been using beacons nationwide since 2014. When the customers open Macy’s app in the store, the app detects location and pings the customers. Suppose the customer is in the makeup area, then the app will remind the customer of makeup brands that she had gone through. This targeted information can help persuade the customer to make a purchase.
Roaming in large department stores can be overwhelming. The customer may end in giving up when not finding what they are actually looking for. Fortunately, with beacon technology, one can combat this problem by offering an indoor mapping experience to make it easier for customers to find items on their shopping list.
For instance, Target uses beacon technology to create a location-based shopping cart. Essentially, in-store customers are able to use Target’s app to create shopping lists, and then see where items are located in-store as well as their own proximity to those products. As they move, they can monitor if they are going farther or nearer to their desired items.
Imagine if you are planning on the buy some new jerseys or have food. Then your phone pings your discounts on your favorite food type.
MLB is one such company that currently uses beacon technology at various stadiums to alert baseball fans. Discounts on stadium food and apparel, along with team information and video highlights. After all, beacon technology has a motto of incentivizing customers to make purchases.
61% of U.S. shoppers who have never tried in-store tracking before. Also say that receiving discounts and coupons from a retailer would drive them to opt-in. So you too must implement beacon technology in your store and consider sending discounts and coupons to start. If you too want to grow exponentially.
Walgreens, for instance, sends mobile coupons and promotions at its Duane Reade locations. Additionally, they use beacons to alert passerby’s offers to draw people into their stores.
You can imagine beacon technology as a modern-day advertisement. It totally makes sense to enable your beacon technology to target a maximum number of people at once.
Finnish chain K-supermarket installed beacons across 55 locations to allow shoppers to create digital shopping lists, view recipes, and receive smart advertisements and promotions. K-supermarket found 25% of their shoppers who viewed a targeted message purchased the advertised product.
Sending smart advertisements to customers in-store is an innovative way to improve conversion rates. Plus, the data you can collect using beacon technology is invaluable when targeting your ads. For instance, perhaps your customer puts “cereal” on her digital shopping list. When she’s in the aisle, your app might notify her, “Do you also need milk?” This type of targeted messaging is helpful and will likely lead to higher conversion rates than typical in-store ads.
A survey from Retail Dive found that roughly two-thirds of shoppers under age 35 research products on their smartphones while in a store. If your brand primarily targets a younger demographic, it’s a missed opportunity to avoid implementing beacon technology.
Your beacon technology can do more than deliver promotions and discounts. Urban Outfitters, for instance, uses its technology to create a mobile-first loyalty program.
IBeacon technology in combination with social media is a great platform to elevate your retail business to a different level, The urban world is able to engage with customers online, even when they’re in-store. Ultimately, Beacon’s strategy enables different apps to use real customers as authentic brand ambassadors, while making a customer’s shopping experience a better one.Tags: Beacon, Mobile App Development Company in India, Mobile app development company in Indore, Seppo, Seppo Technologies
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